Essential Marketing Measurements for any Company (eBook)
Master 5 Key Marketing Metrics
Navigate the marketing landscape confidently with our concise eBook, demystifying essential terms like CAC, LTV, SEO, and SEM.
You'll Discover:
- What CAC and LTV are and how to measure them.
- Outbound vs. Inbound marketing and sales
- SEO and SEM for your organic and paid success
Company Mission Template (worksheet)
Know Your Why
Every company should have a clear mission – the one thing it is meant to achieve above all other considerations. It’s the WHY in “Why was this company founded?” A marketing plan cannot truly get off the ground without a mission or overarching purpose behind it, and it must be laid out plainly so that everyone is on the same page regarding the company’s direction.
Establish a clear mission statement that aligns your team and drives your marketing efforts. Our worksheet guides you through strategic brainstorming and affinity mapping to articulate your company's "Why."
We will demystify:
- How to strategize and brainstorm for a new company mission
- Tips for affinity mapping your ideas
Planning for Marketing Success (Workbook)
A No-Bullshit Marketing Planning Guide
Go from Strategy to Tactics quickly with our handy marketing planning guide. Transition seamlessly from strategy to execution with our practical workbook, designed to connect your business goals with effective marketing tactics.
You will learn:
- Basic Marketing Strategies
- Construction of Marketing Plans
- The Creative Process
Tracking Your Marketing ROI (Spreadsheet)
Measure and Optimize Your Marketing Performance
How do you report LTV and CAC after a year of marketing? How do you establish a baseline to see the results after a year of hard work?
Accurately track your marketing investments and returns with our comprehensive spreadsheet, featuring CAC and LTV calculators, budget tracking, and ROI reporting.
This Worksheet Provides:
- Baseline Reporting
- CAC and LTV Calculators
- Budget and ROI Reporting
Content Planning Worksheet
This Content Planning Matrix Helps You Generate Ideas for Your Campaigns
Download this worksheet and use it as a blueprint for your content ideas. Based on a typical buyer's journey, you can consider what content would help at each stage.
Develop targeted content ideas for each stage of the buyer's journey using our planning matrix, offering inspiration for blogs, ads, videos, webpages, and long-form content.
Including:
- Guidance for Blogs
- Guidance for Ads
- Guidance for Videos
- Guidance for Webpages
- Guidance for Long-Form Content